The History of Tinplate Toys

The invention of sheet metal stamping machines in 1815 allowed for the mass production of inexpensive toys. Tin toys were made from thin sheets of steel plated with tin, hence the name tinplate. Tin toys were a cheap and durable substitute for wooden toys. The toys were originally assembled and painted by hand.

Germany was the major producer of tin toys in the world in the early 20th century. The most famous German manufacturer of tin toys was Ernst Paul Lehmann who is said to have exported 90% of his toys. France and England joined the fray and it wasn't long before hundreds of thousands of these penny toys were being manufactured. Production of tin toys in the United States started earlier, but began in earnest when tin ore mines were opened in Illinois providing easily available and cheap raw materials. A number of manufactures scrambled to catch up in the beginning of the 20th century, but it wasn't until after World War I, with anti-German sentiment high, that they began to make real gains.

 There was a growing demand for American produced products and by the 1920s American firms had overtaken the competition. The largest and most successful firm from the 1920s to the 1960s was Louis Marx and Company. Marx produced a huge number of designs and depended on large sales volumes to keep prices down.

The production of tin toys was discontinued during World War II because of the need for raw materials in the war effort. After the war, tin toys continued to increase in popularity in England through Chad Valley toys[6] and also were produced in large numbers in Japan. Under occupation, manufacturers in Japan were granted the right to resume production. The idea was to give Japan all of the low profit; high labor manufacturing and the US companies could sell the imported product. It worked better than they had expected and Japan became a tin toy manufacturing force until the end of the 1950s. In the 1960s cheaper plastic and new government safety regulations ended the reign of tin toys. Presently, China has taken over the role of the leading tin toy manufacturing country.